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Privacy Policy

We have prepared the terms of use of our website and our privacy policy to explain how we protect your personal data in accordance with the EU General Data Protection Regulation (GDPR).

Terms of Use of the Website

General Provisions

The operator of the website www.mcdental.cz is MCDental s.r.o., located at Ruská 1526/112A, Vršovice (Prague 10), 100 00 Prague (hereinafter referred to as “MCDental“), which is authorized under Act No. 121/2000 Coll., the Copyright Act, as amended, to exercise property rights to these pages. The operator holds all rights arising from the license under the Copyright Act to the website’s own content, including text and their design, technical drawings, graphics, all illustrations on these pages, as well as the selection and arrangement of files contained on these websites. The operator hereby issues the terms of use for the website www.mcdental.cz (hereinafter referred to as “Terms”). The website www.mcdental.cz is publicly accessible free of charge, and its use is governed by these terms.

Method of Use

The user agrees to comply with the regulations in force in the Czech Republic, good morals, and these terms when using the website www.mcdental.cz and will not in any way damage the good name of the operator or other users. The user agrees not to:

  • interfere with the security, technical essence, or content of the website www.mcdental.cz or misuse it in any other way,
  • interfere with the use of these pages by other users,
  • use the site to send unsolicited messages (spam), chain letters,
  • send messages containing viruses or any dangerous or harmful programs to these pages,
  • create fake messages to falsify the sender’s identity or attempt to access other users’ accounts,
  • attempt to gain access to those parts of the website www.mcdental.cz that are excluded from public use,
  • spread messages or materials on these websites that violate the legal regulations of the Czech Republic.

Operator’s Limitation of Liability

The content of the website www.mcdental.cz is for informational purposes only and is not binding. The operator does not guarantee the accuracy and completeness of the information on these websites. The publication of any data and information on these pages, except for these terms, does not constitute any legal act aimed at creating a legal relationship between the operator and the user, unless explicitly stated otherwise in individual cases. The operator may make changes to the information on these pages at any time without prior notice. The operator bears no responsibility for any damages that users may incur in connection with the use of the website www.mcdental.cz. The operator is also not responsible for advertising or any other form of promotion carried out by any third party through the website www.mcdental.cz. Furthermore, the operator is not responsible for the content of websites belonging to third parties that can be visited through the website www.mcdental.cz.

Links to These Websites

Because we consider links useful, we allow you to create links to these websites on other websites. Unless expressly agreed otherwise, when you provide someone with a link to these websites, you must adhere to the following conditions and all applicable laws:

  • you may link to the materials but must not copy any materials,
  • you must not create the appearance that the operator sponsors or is associated with any websites that link to these websites or any products,
  • services, or content available through such a website,
  • you must not create a misleading impression regarding your relationship with the operator,
  • you must not present false or misleading information about the operator or its products and services,
  • websites that link to these websites must not contain content that could be considered offensive, controversial, or against good taste, and websites that link to these websites may only contain content that is suitable for all age groups.

Electronic Communication

When you visit these websites or send emails to the operator, you are engaging in electronic communication with the operator. We may respond to you via email or by posting notices on these websites. You agree that all such notices, statements, and other communications that the operator provides to you electronically will satisfy any legal requirements that such communications be made in writing.

Data Protection

Processing of Personal Data

Access to the website www.mcdental.cz or certain services provided by the operator on these websites may be wholly or partially conditional upon the provision of certain personal data by the user in accordance with applicable legal regulations, whether based on the user’s consent or another legal basis. The data controller is MCDental s.r.o., located at Ruská 1526/112A, Vršovice (Prague 10), 100 00 Prague, registered in the Commercial Register maintained by the Municipal Court in Prague, file number C 296613/MSPH (hereinafter also referred to as “MCDental” or “operator”). In the case of the website www.mcdental.cz, it involves cookies and the following personal data provided by the user when filling out the contact form: first name, last name, email address, phone number. The operator commits to handling all personal data in accordance with applicable legal regulations and using them only to the extent necessary to fulfill the purpose for which the data are collected, which is exclusively to contact the user based on their request. The data will be processed for the period necessary to fulfill the purpose of their processing, but no longer than 12 months. If you have any questions or wish to exercise your rights regarding the processing of personal data, you can contact the operator at: MCDental s.r.o., Ruská 1526/112A, Vršovice (Prague 10), 100 00 Prague. The Data Protection Officer is MDDr. Martin Čarný from MCDental s.r.o., and you can contact him at info@mcdental.cz.

Google Analytics and Processing of Personal Data

On our websites, we use the Google Analytics tool, which allows us to analyze traffic and optimize the user experience. Google Analytics uses cookies that collect information about visitors’ behavior on the site. This data is anonymized and not used to identify specific individuals.

IP Anonymization: On our websites, we have enabled IP address anonymization, which means that the last part of visitors’ IP addresses is removed before storage and processing to ensure anonymity.

Data is processed by Google LLC in accordance with their privacy policies, which you can find at: https://policies.google.com/privacy.

The user has the option to agree or refuse Google Analytics tracking through the cookie settings banner. No analytical data is collected without your consent.

User Rights Related to the Processing of Personal Data

  • The user has the right to request information about whether their personal data is being processed by MCDental s.r.o.; the purpose of their processing; the categories of personal data MCDental s.r.o. processes; who is the recipient of their personal data; how long their personal data will be processed; whether their personal data is transferred to third countries; and what rights they have in connection with the processing of personal data.
  • The user has the right to request, under the conditions set by relevant legal regulations, that personal data be corrected, supplemented, or deleted, or that their processing be restricted.
  • The user has the right to request the deletion of their personal data provided that: (i) their personal data is no longer necessary for the purposes for which it was collected, (ii) they withdraw their consent to the processing of personal data, and (iii) there is no other reason for processing it; furthermore, they have the right to request deletion if they object to the processing of personal data for direct marketing purposes or if their personal data is processed in violation of applicable legal regulations.
  • The user has the right to object to the processing of personal data (if the processing is based on the legitimate interest of MCDental s.r.o., which does not outweigh their interests).
  • The user has the right to request a free copy of the processed personal data.
  • The user has the right to file a complaint with the supervisory authority (the Office for Personal Data Protection (www.uoou.cz)) if they believe that their personal data is being processed in violation of the GDPR.
  • The user has the right to be informed about cases of personal data security breaches if it is likely that the breach will result in a high risk to their rights and freedoms.

Security of Personal Data

Personal data are secured by the operator in accordance with usual technical standards that ensure the maximum possible protection of data processing against unauthorized access or transfer, loss or destruction, as well as potential misuse.

Processing of Cookies

The website www.mcdental.cz processes cookies based both on the necessity of such processing for the functionality of the site and thus based on the legitimate interests of its operator, and on the user’s consent, which the user may have given during their first visit and can revoke directly on the site at any time. Some cookies are deleted from the user’s computer upon closing the browser. However, some persistent cookies remain stored on the user’s computer until they are deleted or until a certain expiration date assigned to them. The user always has the option to set their browser to accept all cookies, to alert them about cookies, or to reject cookies altogether.

What Are Cookies

They are small files made up of letters and numbers that a computer sends to your device—such as a computer, mobile phone, or tablet—through the browser and stores on your device’s hard drive. Although cookies generally cannot directly identify a specific individual, they help us distinguish individual users of the website. Thanks to them, we can offer you a better experience while browsing our websites and continuously improve our services. For example, cookies allow your browser to remember whether you have agreed to the terms of use of our websites, which language version of these websites you have chosen, or which email address you entered during your last visit to these websites. Each website can send its own cookies to your browser, provided your browser settings allow it. However, your browser (in the interest of protecting your privacy) allows websites to access only those cookies that the websites themselves have sent to your device, not cookies sent by other websites. Many websites do this every time a user visits them. This helps them better track online traffic.

Third-Party Cookies

With your consent, we use third-party advertising cookies that allow us to understand and improve the effectiveness of our advertising both on our own websites and on third-party websites. These cookies are sometimes used for personalization, targeting, and optimizing online advertising.

Final Provisions

The operator is authorized to change these terms at any time.